Check out Baas DeBeer’s post on the Democratic Alternative youth league’s campaign promoting the idea of breaking down race and other boundaries: So, the DA made a poster….
From a marketing perspective, I think it was a risky move, but most memorable campaigns are. It has created a buzz, prompted conversation regarding not only the campaign but also the product, and most importantly it engaged a wider audience than it’s standard crowd. It has made a bold statement, and the youth league’s target market generally appreciates bold statements.
Such a campaign will never be without criticism…
We ARE one nation, isn’t it about time we start acting like it?
