Since the goal of this NGO is to inspire parents to place a higher premium on education, the intuition seems just right: Drama is a potentially powerful tool for disseminating key ideas. Along these lines, social scientists like myself need to make peace with the idea that coldly presented facts about the value of education — for example, with evidence about income gains from schooling — are probably not particularly persuasive for most people. Those facts may be necessary for getting a full picture of reality, but in turn, most people seem to be convinced by stories. A dramatic film that makes the case for education through the drama of a single individual who can stand in for the “average child” sounds promising. Whether the intended audience will actually get to see the film, and how they will respond to it remains to be seen.