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DA party’s provocative campaign to break down race boundaries in South Africa

Check out Baas DeBeer’s post on the Democratic Alternative youth league’s campaign promoting the idea of breaking down race and other boundaries: So, the DA made a poster….

From a marketing perspective, I think it was a risky move, but most memorable campaigns are. It has created a buzz, prompted conversation regarding not only the campaign but also the product, and most importantly it engaged a wider audience than it’s standard crowd. It has made a bold statement, and the youth league’s target market generally appreciates bold statements.

Such a campaign will never be without criticism

We ARE one nation, isn’t it about time we start acting like it?

About Evan Lieberman

I am a Professor of Political Science at MIT, and I conduct research, write, and teach about development, ethnic politics, and research methods.

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